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Digital Marketing

By Federico Maffini 4.9 1,295 students
Course Duration: 60h Course level: Beginner

What I will learn?

  • Foundations of Digital Marketing: Understand core concepts of digital marketing, including channels, customer journeys, and online branding strategies.
  • Marketing Channels & Strategies: Learn SEO, social media marketing, content marketing, email marketing, and paid advertising strategies.
  • Analytics & Performance Tracking: Understand how to measure campaign performance using key metrics and analytics tools.
  • Industry Tools & Platforms: Gain hands-on exposure to tools such as Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and content planning platforms.
  • Applied Marketing Project: Design and execute a digital marketing campaign for a real or simulated business scenario.
  • Shape

About Course

Welcome to “Digital Marketing”, a hands-on program designed to provide practical exposure to modern marketing strategies, tools, and data-driven campaign execution. This course equips learners with the knowledge, confidence, and practical skills required to plan, execute, and optimize digital marketing campaigns across platforms.
Through real-world examples and an individual capstone project, you will explore how digital marketing is applied across industries such as e-commerce, healthcare, finance, education, and technology.
Whether you are starting your marketing journey or aiming to enhance your digital presence, this course prepares you to think strategically and execute effectively using industry tools.

Course Objectives

By the end of this course, students will:

  • Gain practical exposure to digital marketing tools and platforms
  • Understand how digital campaigns drive business growth
  • Learn to plan, execute, and optimize marketing strategies
  • Develop analytical skills to measure and improve performance
  • Design a complete digital marketing campaign strategy
  • Build confidence in working on real-world marketing projects

Module Breakdown

Introduction to Digital Marketing & Strategy
3 topics
  • Overview of digital marketing ecosystem
  • Customer journey and online behavior
  • Building marketing strategies
SEO & Content Marketing
3 topics
  • Search engine optimization fundamentals
  • Keyword research and on-page SEO
  • Content creation and blogging strategies
Social Media Marketing
3 topics
  • Platforms overview (Instagram, LinkedIn, Facebook, TikTok)
  • Content planning and engagement strategies
  • Paid social media campaigns
Paid Advertising & Campaigns
3 topics
  • Google Ads fundamentals
  • Display and search advertising
  • Campaign setup and optimization
Analytics & Performance Tracking
3 topics
  • Google Analytics and reporting
  • Campaign KPIs and metrics
  • Conversion tracking and optimization
Individual Applied Project
4 topics
  • Develop a digital marketing campaign
  • Select channels and tools
  • Execute and track performance
  • Present campaign strategy and results

By the End of This Course...

  • A strong understanding of digital marketing strategies and tools
  • Hands-on experience with real marketing platforms
  • A complete campaign project demonstrating practical skills
  • Improved ability to drive and measure business growth
  • A foundation to pursue careers in digital marketing and growth strategy

Requirements

  • This course is beginner-friendly and practical.
  • No prior marketing experience required
  • Basic computer skills
  • Interest in marketing and creativity
  • Laptop and internet access

Material Includes

  • All essential learning resources are provided:
  • Course slides and guides
  • Campaign templates and checklists
  • Real-world case studies
  • Access to industry tools (where applicable)
  • Project guidelines
  • Certificate of completion

Who Can Join This Course?

  • Beginners & Students: Those looking to start a career in digital marketing
  • Entrepreneurs & Business Owners: Individuals wanting to grow their online presence
  • Marketing Professionals: Enhancing digital marketing skills
  • Freelancers: Expanding service offerings
  • Career Switchers: Exploring opportunities in marketing and growth roles
  • Shape

Pricing Plans

Bronze Plan
£500.00
  • Course access for 3 months
  • Email support
  • Course completion certificate
  • Access to course materials
Silver Plan
£750.00
  • Course access for 6 months
  • Priority email support
  • Course completion certificate
  • Access to course materials
  • 1-on-1 mentor session
  • Project review and feedback
Gold Plan
£950.00
  • Lifetime course access
  • Dedicated mentor support
  • Course completion certificate
  • Access to all course materials
  • Unlimited 1-on-1 mentor sessions
  • Project review and feedback
  • Career guidance and job referral support
  • Exclusive community access

Your journey into digital growth starts here.

Learn how digital marketing tools and strategies can transform businesses and your career.

Tags

AI & Engineering

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